Above are the factors, thoughts affecting the decision-making and behavior of our purchases. Each person's purchase behavior is mainly received by themselves. Decisions made as a result of impulse, necessity or external influences. Sometimes you will make different decisions when buying the same product for yourself or for the purpose of being a gift. So with different behaviors, different circumstances you will make different decisions although it may not want or like.
From the above results, I think that companies and brands should understand the needs and psychology of customers. When enterprise study carefully about customer behavior, it will make the product quality better, and reduce risks for the enterprise